le re-tour

The 2012 edition of The TOUR DE FRANCE marks the come back of LE COQ SPORTIF  as official supplier of the prestigious Grande Boucle. For forty years, but already in 1951 the French company  was for the first time the official supplier of cycling jerseys for the Tour, LE COQ SPORTIF has been a part of some of the most memorable moments in cycling history, the most famous riders, from JACQUES ANQUETIL to BERNARD HINAULT, LAURENT FIGNON and EDDY MERCKX, pulled on jersey with the triangular logo visible on the right shoulder. After a long absence, in the 90‘s with GREG LEMOND before and LANCE ARMSTRONG in the last years, all the cycling jerseys of the Tour de France were provided by NIKE, last year ASO announced the new partnership with the French company to celebrate the brand‘s 130th anniversary. From July 2012 the Coq Sportif will be once more stamped on the Maillot jaune, the Maillot vert, the Maillot blanc à gros pois rouges and on the Maillot blanc. The partnership will include all the most prestigious races in the international cycling calendar organized by ASO: Paris-Roubaix, Paris-Nice, Critérium du Dauphiné. Bon anniversaire!

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